Velettà natural skincare

Plant-based New Zealand skincare range Velettà launched in 2018. Attention to detail, precision blending and high-end export market positioning informed the elegant, customised typography and symbol of the brand mark.

A brand refresh in 2024 introduced a delicate, natural brand palette inspired by plant-based ingredients, which complements the glowing colour of the natural oils. I art directed several sessions of stunning product photography by Bonny Beatty and model photography by Carolyn Haslett.

Velettà has achieved international acclaim, scooping 7 top awards in the 2024 Universal Beauty Awards, including Best Skincare Brand.

Services: Brand creation 2018, brand repositioning and refresh 2024, art direction of photography and website, packaging, marketing materials, presentation decks, social media consultancy, print and production management.

velettaskincare.com

nil.

Sibling brands nil. and munch have been built over many years into internationally recognised, award-winning, sustainable NZ brands by their founder, Anna Bordignon.

In 2024 I refreshed both brands, and currently the full product range is being rebranded as nil.

The clean and friendly design and typography for the nil. range is ‘just enough’ design — that is, ‘nil. waste’ in the design process, in keeping with the brand philosophy and values.

Services: Brand repositioning and refresh 2023–2024, art direction, packaging, marketing materials, brand pitch documents.

nilproducts.com

Booksellers Aotearoa New Zealand

In 2020 The Booksellers Association was renamed, with a brand refresh bringing a crisp, contemporary look to this long-established brand.

NZ Bookshop Day was given its own logo and fun look, and the association’s flagship Summer Reading Guide, distributed to participating booksellers annually, was redesigned.

I have worked with Booksellers Aotearoa NZ since 2019.

Services : Branding, marketing collateral, publications, social media campaigns.

Toi Whakaari: NZ Drama School

Toi Whakaari: NZ Drama School is a unique learning environment, based on tikanga Maori. Students learn performance and interpersonal skills, which can be applied to all facets of life, in a community framework.

The brand was refreshed during 2015–18, and I continued working for NZ’s longest serving drama school until 2020.

The logo speaks to the transformative nature of the Toi experience, through the continuous momentum of interwoven strands of student, staff and community.

Behind the Toi brand refresh

Designing a single logo device for an entity which is in constant movement and progress involved becoming immersed in the Toi experience. The ‘eureka’ moment came when the simplest of interlocking circles described perfectly the balance and dynamic nature of the Toi method.

Services : Branding, apparel, marketing collateral, photo brief, website consultancy and social graphics.

 Kaipūpū Sanctuary

Kaipūpū Sanctuary is a non-profit nature conservation area that strives to achieve complete predator-free status in order to protect and increase native NZ flora and fauna. The objective is to provide a safe ‘island’ where kiwi are not in danger from predators such as rats, stoats, feral cats and dogs.

I judged the original logo competition, then later updated the logo and redesigned their website and marketing assets.

kaipupusanctuary.nz

The NO Project — Education for social justice

As a contribution to global social justice, I offered pro-bono rebranding work to The NO Project. I simplified the existing brand in order to reduce production time and costs, made the communication style universal and direct, and created templates for presentations and marketing materials, so that this NGO could make a bigger impact without increasing budgets.

The NO Project delivers well-resourced and presented sessions in secondary schools worldwide, which never fail to leave a lasting impression on the students. Many students subsequently devote time to creative projects which are showcased online by The NO Project.

Services: Branding, apparel, marketing and stationery design, design templates.