Velettà — Made for skin that has lived

Sarah Bacon developed Velettà over several years, and launched the range in 2018. Her attention to detail, precision blending and luxury aesthetic, along with her export market in the Middle East, informed the elegant customised typography and symbol of the brand mark.

The packaging speaks to the brand values of natural, sustainable, environmentally safe and is designed to be universally attractive in global markets. I have art directed several sessions of product photography by Bonny Beatty.

Services: Branding, art direction of photography, design of bottles and jars, packaging, presentation decks, marketing assets, website and social media direction, print and production management.

nil. — nil waste. nil harm.

nil. is the second sustainable FMCG* brand founded by Anna Bordignon of munch.

The nil. brand is ‘just enough’ design — that is, ‘nil. waste’ in the design process, in keeping with the brand philosophy and values.

Beautiful, minimal, waste-free and practical products are supported by the clean and friendly design and typography.

Watch our for nil. products in your local supermarket.

Services: Brand repositioning and refresh 2023–2024, art direction, packaging, marketing materials, brand pitch documents.

FMCG* = Fast Moving Consumer Goods

munch — ethical eco essentials

This award-winning NZ range includes sustainably-made and non-toxic baby, kitchenware, lunch, laundry and bathroom products. The brand was updated in 2023, and is now being rebranded under its sibling brand, nil. during 2024.

Services : Branding, packaging, marketing assets, website graphics, illustration, art direction.