Velettà natural skincare
Plant-based New Zealand skincare range Velettà launched in 2018. Attention to detail, precision blending and high-end export market positioning informed the elegant, customised typography and symbol of the brand mark.
A brand refresh in 2024 introduced a delicate, natural brand palette inspired by plant-based ingredients, which complements the glowing colour of the natural oils. I art directed several sessions of stunning product photography by Bonny Beatty and model photography by Carolyn Haslett.
Velettà has achieved international acclaim, scooping 7 top awards in the 2024 Universal Beauty Awards, including Best Skincare Brand.
Services: Brand creation 2018, brand repositioning and refresh 2024, art direction of photography and website, packaging, marketing materials, presentation decks, social media consultancy, print and production management.
