Toi Whakaari: NZ Drama School

Toi Whakaari: NZ Drama School is a unique learning environment, based on tikanga Maori. Students learn performance and interpersonal skills, which can be applied to all facets of life, in a community framework.

The brand was refreshed during 2015–18, and I continued working for NZ’s longest serving drama school until 2020.

The logo speaks to the transformative nature of the Toi experience, through the continuous momentum of interwoven strands of student, staff and community.

Behind the Toi brand refresh

Designing a single logo device for an entity which is in constant movement and progress involved becoming immersed in the Toi experience. The ‘eureka’ moment came when the simplest of interlocking circles described perfectly the balance and dynamic nature of the Toi method.

Services : Branding, apparel, marketing collateral, photo brief, website consultancy and social graphics.